Management Studies

About Department

Established in 1998, the JSS Centre for Management Studies (JSSCMS) in Mysore stands as an integral part of the JSSMVP institution, strategically located at the heart of the vibrant city Mysuru. It resides within the sprawling 120-acre Technical Institutions Campus, which is also home to the esteemed Sri Jayachamarajendra College of Engineering. Recognizing the need to accommodate its growing student body, JSS CMS transitioned to a new, purpose-built facility in 2007, situated on a generous 5000 square meter expanse within the existing campus.

Distinguished as a prominent hub for MBA education in the country, JSSCMS offers a comprehensive Two Year Full-Time MBA program, duly approved by the AICTE. The curriculum adheres to the guidelines set forth by the Governing Council and Academic Council, with the pivotal involvement of the Board of Studies and Board of Examinations. This collaborative effort, involving experts from academia, industry, and practising professionals, shapes the program’s curriculum, assessments, evaluations, and examinations.

One of JSSCMS’s noteworthy strengths is its esteemed faculty body, encompassing individuals equipped with contemporary pedagogical acumen and extensive professional experience across industry, academia, and research domains. This wealth of knowledge and expertise contributes to a robust learning environment for the students.

JSSCMS has achieved a remarkable reputation both on the national and global stages. The institution takes pride in the numerous MBA graduates who have emerged from its halls, now occupying distinguished positions within reputable companies. Upholding its legacy of consistent success, JSSCMS remains committed to sustaining its streak of excellence for years to come.

Message from HOD

Greetings! 2022 is not just a change of year, it is a year of change in consciousness in all aspects of life for all human’s world over. As the challenges continue in the new year, one realization that has come forth clearly is that, it is not the strongest or most intelligent species that survives, but the one that is responsive to change.

JSS CMS, Mysuru was established in the year 1998. From a very modest beginning of starting just one MBA (General) Program, we have now been able to carve a niche for ourselves in the realm of Management Education, leading to the establishment of 4 MBA programs namely, MBA (General Management), MBA (Financial Management), MBA (Retail Management) and MBA (Digital Marketing). We also offer certification programs in Digital Marketing from the current year The credit to these achievements, in a large way, should go the Teachers, Parents and Students who have stood by us and graced the portals of this Institution of Higher Learning.

It has been the mission at JSS CMS, to develop leadership qualities in students, so that they will go on to lead organizations and become successful. Our students are also trained to be sensitive and humane and inspire trust and confidence in all situations and conditions. The focus has been to turn them into professionals by helping them develop abilities to look beyond the present, and envision goals and objectives of the organization and their contribution in accomplishing them.

JSS CMS as an Institution has been promoting and supporting research at various levels. It is done at student, faculty, doctorate, Ideas incubation and industry connect level, to help our students and research scholars to come out with new ideas and think of entrepreneurial start-ups in the early years of their studies.

Our faculties are encouraged to be creative and innovative in their teaching methodologies thereby facilitating their self-development by allowing for greater role in running of the JSS CMS programs. Faculties are involved in student mentorship and guiding them through active counselling especially as the year of pandemic has made it hugely significant to understand the value of human life and stability to all of us.

JSS CMS has robust placement programs attracting hiring from some of the best names in several industrial sectors. We train our students intensely for two semesters in the final year and have them ready to take on the roles for specific jobs and come out of interviews in flying colours.

I wish all students, current and new aspirants of MBA, and their family members, all safety and good health and urge them to be prepared to navigate and succeed in a new world, which is full of challenges, by looking for the best opportunities and cutting through all the old habits and creating new, impactful, relevant events and by using all forms of learning and exploring the bold new vistas in education.

Dr. Swaroop Simha

Professor and HoD

JSS Science and Technology University, Mysuru

Ph: 08214257125



Be a preferred Management education institution dedicated to nurture management education, research and professional excellence for the betterment of the society


  • Enhance the social capital through education, research and consultancy in the area of
  • Consciously collaborate with Institutions, Industry, Government and Society
  • Foster an environment of learning, enquiry and connectedness

  • JSS Centre for Management Studies (JSSCMS), was instituted in 1998 under the aggies of Visveswaraya Technological University. Later in 2009 the institute was recognized as an autonomous body and further progressed to attain University status in the year 2016. JSSCMS now is a recognized centre for MBA Education and Research and offers two-year full-time MBA programs approved by AICTE  to JSS Science and Technology University, Mysuru, Karnataka.
  • From a very modest beginning of starting just one MBA (General) Program, JSSCMS have now been able to carve a niche in the realm of management education, leading to the establishment of four MBA programs namely, MBA (General Management), MBA (Financial Management), MBA (Retail Management) and MBA (Digital Marketing).
  • JSSCMS is continuing its track record of long years of success and promises maintaining the winning streak. JSSCMS in its 24th year in progress with 2000 plus students being conferred with MBA degrees have established their career in successful companies.


  • JSS CMS has qualified and experienced teaching fraternity with an average teaching experience of 14 years.
  • JSS CMS has 19 faculties with Doctoral Degree and 4 faculties have enrolled and pursuing Ph.D. in their respective specialisation.
  • Faculty are trained in their specific domains adding value to the curriculum.
  • Research & Consultancy Interest Group(RCIG) at JSS CMS has resulted in good number of research publications.
  • JSSCMS emphasizes on effective pedagogy and attention to student learning needs.
  • Faculty have regularly undergone training through MOOC, SWAYAM and Coursera programs.


  • Students are encouraged and motivated through technical and professional clubs like, Chaithanya HR club, Books and Movie review club to promote personality development.
  • Entrepreneurship Development workshop are specially conducted across all branches of MBA.
  • students are sensitized through specialized subjects through workshops conducted using Internal and External resources namely, Sensory Marketing, Visual Merchandising, Personal Development, Team Work, Communications and Leadership Development, Creative Design Thinking and Skill Development in their respective domains using
  • Intercollegiate annual event “MANNOVEX” which stands for -Management Innovation for Excellence is organised to help students network, fraternize, exchange & practice management concepts.
  • Department is involved in various CSR activities which also are meant to be prelude events for MANNOVEX namely blood donation camps, planting saplings, cleanliness drives as part of Swatch Bharat programme, Fit India and cultural exchange programmes as part of Ek Bharat Shresht Bharat Club etc.

Recognizing the needs of Market, Industry and Society, JSSCMS offers the MBA programs in following domains

MBA (General Management) The curriculum is designed to develop student’s skills & abilities to identify, understand, analyze and apply managerial thinking in various functional areas of business and help them to address challenges in managing organization. Students will learn general management subjects in first year and enter specialization (Electives: HR/Marketing/Finance) in the second year.

MBA (Corporate Finance) The course focuses on the financial management of both public and private corporations. Students are presented with a conceptual framework for understanding and addressing problems commonly faced by corporate decision-makers and are provided opportunities to apply these concepts to contemporary business situations. The subjects and the respective topics reflect the impact on the overall value and financial risk of the company.

MBA (Retail Management) The Retail Management is the appropriate career for those who have interest towards commodities, sales markets, market segments, diversification of businesses, advertising and campaigning, and business marketing research. The profession offers wide scope for exploring new organized retail sectors.  The job options in the retail sector are interesting for an MBA graduate and start their career as a sales manager or marketing manager or even start a retail business of their own by becoming a franchisee of another big player in the retail business.

MBA (Digital Marketing) Digital marketing management is a leading management program with focus on the digital world.

Certification Courses from JSS CMS

JSSCMS brings Digital Marketing Certification program at different levels, Basic, Intermediate and Advanced. Hands on training with real time and live cases will be provided along with complete in depth theory and course materials. Certificate from the JSS University will be given on successful upon completion of the course, which has immense value in the Job Market. Digital Marketing Certification courses are designed at three levels: level 1- Fundamental of Digital Marketing, Level 2- Website Planning and Development, Level 3- Search Engine Optimization and Search Engine Marketing.

Academic Relevance to suit Industry requirements


  • Students are guided to submit their project work /Internship reports/Field Trips as part of the curriculum in respective semesters.
  • Students are assisted and guided by faculties to participate and present in management conferences.
  • Joint research paper publications by faculty and student are encouraged.
  • Pre-Placement Training is offered as credit course to make students job ready.
  • Programmes designed to impart the knowledge of business and decisions making.
  • Board of Studies is active and revises the curriculum to meet the contemporary requirements of the industry based on industrial expert committee advises.
  • Learning by case studies, hands on experience, mini projects, workshops, short -term courses.
  • Special lectures/ workshops/seminars/ FDP/ conferences by industrial experts and practitioners.

Short Term

  • To strengthen MBA Curriculum in tune with NEP 2020 with emphasis on innovation, skill development, product design and human values.
  • To Initiate faculty & student exchange programmes with MUST, Malaysia
  • Engage with eminent alumni for collaboration with industry to increase placement opportunities.

Long Term

  • To move towards becoming an institute of eminence in management education.
  • Emphasize on National & International Collaboration with industry and universities.
  • Increase in the research output by seeking grants and funded projects.
# Program Educational Objectives:-The Graduates will be able to:
PEO – 1 PEO1: To Impart knowledge, skill and attitude that develop competent managers and entrepreneurs
PEO – 2 PEO2: To sensitize on the global, ethical, economic and socio-political contexts of business
PEO – 3 PEO3: To integrate knowledge from different domains that promote sustainable decision making
# Program Specific Outcomes :-The Graduates will be able to:
PSO-1 PSO1: To know organization process, structure, methods and functions
PSO-2 PSO2: To plan, organize, implement and control in respective managerial positions
PSO-3 PSO3: To create an internal environment to engage positively with the external environment


Management Knowledge Representation of knowledge through concepts
PO2 Problem analysis & Decision making Analyse complex data, understanding the financial and managerial implications, Choosing best alternative -Think critically and make

decisions based on complex information

PO3 Integrating

functional knowledge

Implementation, Optimization, Validation and Testing, Demonstration, Illustration, Identifying Complexity
PO4 Environment – Sustainability Maximise resources for the benefit of organisations and society
PO5 Ethics and


Know and understand organisations and their stakeholders
PO6 Team Work and Communication Lead themselves and others To achieve organisational goals, contributing effectively in a team. Motivation, Confidence Building,

Coordination, Conflict Management,

PO7 Adaptability Operate effectively in cross-cultural settings, understanding the nature of globalization
PO8 Enhancing Career and Learning Self Motivation, Learning Environment, Manage Uncertainty, Communication across Culture

Programmes Offered




MBA (Financial Management)

MBA (Retail Management)

MBA (Digital Marketing)

Ph.D.(Management Studies)

OBE Administration

A mentorship program at JSSCMS involves an experienced and highly regarded individual (the mentor) guiding a typically younger student (the mentee) in their journey of personal and professional growth, fostering the exchange of ideas and knowledge. This program is driven by the mentor’s desire to contribute knowledge and the student’s aspiration to develop. It plays a crucial role in providing essential academic and emotional support to students, enriching their undergraduate education.

Mentoring is a collaborative partnership between the mentor and the mentee, with the mentor assuming a student-centered and supportive role, similar to that of an instructor and a friend. This partnership is built upon mutual trust and respect, emphasizing a comprehensive assessment of the mentees’ progress and the creation of an inclusive environment for their growth. Mentors leverage their expertise, experience, and skills to guide their mentees both in their professional and personal development, fostering meaningful interpersonal connections. Additionally, mentors facilitate connections and networking opportunities among various stakeholders within the university.

Parameters for Mentee Assessment

Assessment by Mentors is a continually evolving process. It shall be engaging and student-centric. Assessment rather than evaluation, supports student initiatives to help themselves in improving their performance. It focuses on certain criteria for enhancing the mentee’s performance.

  1. The Mentee-Is Punctual.
  2. Undertakes Responsibilities-Spokesperson/Leader/Peer Mentor or any other.
  3. Engages in Quality Voluntary Interaction, frequently.
  4. Undertakes Supportive/Positive/ Roles.
  5. Employs Personal Development Strategies-Seeks suggestions/is cordial in taking advice/is prompt in following instructions/ applies given inputs for personal improvement/ is meticulous in providing feedback.
  6. Develops Team Spirit & Team building initiatives.
  7. Cultivates commitment/remains accountable for his or her omissions & commissions.
  8. Has creative impulses & exhibits them in extra/co-curricular activities.
  9. Demonstrates healthy Interpersonal Skills.
  10. Promptly furnishes all the required data.

Details of Lab facilities

Name of the Laboratory Name of the Important Equipment
Computer LAB-I

Computer LAB-II

High End Computers


Department has spacious class rooms with adequate seating capacity. Each class room is provided with a Computer system, LCD Projector with screen facility for Audio/ Visual purpose. In addition Green glass boards and Podium are provided in each class room.

Sr.No Faculty Name Qualification (Specialization) Designation No. of Experience Date of Joining Email-Ids(JSSSTU)
1 Dr.P.Nagesh M.Tech.(Mngt), MBA, Ph.D Operations Professor and Dean 27 22-11-2004
2 Dr.Swaroop Simha MBA, Ph.D Marketing Professor and HoD 22 26-02-2018
3 Dr.Sridevi.M.Kulenur MBA, Ph.D HR Professor 14 25-09-2009
4 Dr.Nalina K.B MBA, Ph.D Finance Professor 21 24-10-2011
5 Dr.Aruna Adarsh MBA, Ph.D HR Associate Professor 18 25-08-2009
6 Dr.Anupama Sundar.D MBA, Ph.D Marketing Associate Professor 21 07-01-2008
7 Dr.Sindu Bharath MBA, Ph.D HR Associate Professor 15 06-09-2019
8 Dr.Rakesh.D MBA, Ph.D HR Associate Professor 13 01-10-2019
9 Dr.Yuvaraj Nath MBA, Ph.D Marketing Assistant Professor 15 01-09-2009
10 Dr.Tejus Sangameshwara PGDM, Ph.D Operations Assistant Professor 6 12-12-2017
11 Dr.Kavyashree M.B MBA, Ph.D Marketing Assistant Professor 7 05-10-2016
12 Ms. Maheswari B.P MBA Marketing Assistant Professor 3 02-03-2020
13 Ms. Abhilash Puttabuddhi MBA Marketing Assistant Professor 2 04-03-2020
14 Mr. Lakshminarasimman v rao MBA Marketing Assistant Professor 22 18-07-2022
15 Dr. Raghav prasad k MBA, Ph.D Marketing Assistant Professor 15 10-08-2022
16 Mr. Nithyananda Patel R MBA, (Ph.D) Finance Assistant Professor 11 12-08-2022
17 Mr. Suresh MBA, Mcom Finance Assistant Professor 11 08-12-2022
18 Ms. Ananya.S MBA Finance Assistant Professor 1 27-12-2022
19 Mr.Pradeep Kumar.K MBA Finance Adjunct Professor 6 06-10-2017
20 Mr.M.Rangaswamy Finance Adjunct Professor 6 06-10-2017
# Name Qualification Designation Exp.Yrs Email-ID
1  Mrs Sudha B S  B.E System Admin 8
Sl.No Name Designation Date of Joining the Institution
1. Rudrappa C. Kamatar Librarian 03-07-2006
2. Ms.Shwetha.B.S Stenographer 06-04-2007
3. Ms.Ashwini.K.M SDA 07-11-2005
4. Mr.Ravi.M SDA 13-10-2016
5. Mr.Naveen Kumar SDA 02-11-2018
6. Mr.Vrushabendrakumar Attender 17-02-2004
7. Mr.Nagendra K.B Attender 07-08-2006
8. Mr.Mahesh Attender 25-07-2018
Year Name of the workshop/ seminar Date From – To
2017 Seminar on Total quality management-a tool for operational excelence 04-01-2017
2017 Workshop-Financal and Wealth Management 07-01-2017
2017 National Conference on ‘Trends and Prospects in Banking and Financial Markets’ 20-02-2017
2017 One Day Workshop on assertiveness, Interpersonal and Team Buliding 11-03-2017
2017 Two Day Workshop for MBA HR Students-“HR Informative Systems” 24-03-2017
2017 Guest Leature-“Startup Learship Program”-Kushal Sharma 24-03-2017
2017 Workshop on Corporate Communcation for MBA Finance Students 05-12-2017
2017 Special Letcure on the Derivative and Global Stock Exchange performance 18-12-2017
2017 Workshop on “Emontional Inteligence and SelfConfidence” 27-12-2017
2018 Training Programme-By L&T Mysuru 13-04-2018
2018 Entreneurial Talk- 23-04-2018
2018 National Conference on ‘Shift in Indian Business Evinorment’ 09-08-2018
2018 Special Letcure on Mageiral function at organized online retail outlets 31-10-2018
2018 Special Leture on The Role of Digital Marketing in Contemporary Business 31-10-2018
2018 One Day Workshop on Analysing Value and Growth Stocks and Equity valuation Techniques 13-12-2018
2018 Workshop on “Personality Development,Communcation and Team work” 13-12-2018
2019 Workshop on “Digital marketing and Google Analytics” 11-01-2019
2019 Wrokshop on “Intellectual Property Rights,Cyber Laws and Copy Rights 29-01-2019
2019 Special Leature on “Human Resource practice at corporates” 25-03-2019
2019 Workshop on Digital Media -“A Billion Screens of opertunity” 25-03-2019
2019 Workshop on “Envisioning the faculty role in changes” 01-04-2019
2019 Special Leture on “Epilepsy and Psychological issues” 25-04-2019
2019 Workshop on “Indian Ethos Valuesand Business Ethics” 04-05-2019
2019 Worshop on”Leadership Development” 04-05-2019
2019 Workshop on “Career Management” 04-05-2019
2019 Seminar on “Industry 4.0”-The Smart Factory 04-05-2019
2019 Special Leture on HR Practices in Retail Management 17-05-2019
2019 Workshop on Learning Through Gamification 20-05-2019
2019 Workshop on Corprate Law 22-05-2019
2019 Workshop on visual Merchendizing 10-06-2019
2019 Workshop on HRIS 24-07-2019
2019 Workshop on Quality Mangement 26-11-2019
2019 Workshop on Entertainment and Digital Marketing 06-12-2019
2019 Workshop Digital Marketing 06-12-2019
2019 Workshop on latest trends and pratices in Social media and digital marketing 06-12-2019
2019 Workshop on digital marketing”SEO and SEM” 06-12-2019
2019 Workshop on Communication and Interpersonal skill for creative design and skill management lab 06-12-2019
2019 Workshop on Video making ang Youtube Marketing 06-12-2019
2019 Workshop on Creative design and skill management-Canva 06-12-2019
2020 Workshop on personality development 08-01-2020
2020 Workshop on Leadership development 18-08-2020
2021 Webinar on Apptitude training program 23-11-2020
2021 Workshop on Analystics and CRM 06-01-2021
2021 Online Workshop for CF,RM and Dm Students 27-01-2021
2021 3 days Online Workshop for CF,RM and Dm Students 27-02-2021
2021 Workshop for personality development 09-03-2021
2021 Workshop on Entrepreneurship development program 12-03-2021
2021 Technical seminar-Guest speakers:Mr. Deepak Ghadge, Entrepreneur, Speaker & Author 26-04-2021
2021 Technical seminar -Guest speakers:Mr. Hari Krishna,Head Finance – Plansee India HPM Pvt Ltd 27-04-2021
2021 Technical seminar -Guest speakers:Mr. Girish,Head HR – Plansee India HPM Pvt Ltd, 28-04-2021
2021 Technical seminar -Guest speakers:Mr. Shreedar,HR Consultant 29-04-2021
2021 Technical seminar -Guest speakers:Mr. Nikhil Prabhu, Head Finance – Automotive Axles Ltd,Held on 30-04-2021
2021 Design Thinking and Innovate’ for MBA (Digital Marketing) Students of IV semester MBA : 15-06-2021
2021 Creative Workshop using canva Photoshop tools 16-06-2021
2021 Workshop on Photography and Video Production 17-06-2021
2021 Workshop on Video Marketing 18-06-2021
2021 Workshop on Corporate Law 31-08-2021
2022 workshop on “Search Engine Optimization (SEO) by Mr. Adarsh Ramesh CEO, Inside out. 13-01-2022
2022 workshop on “Canava Design Tool by Dr. Sunil MV, Head of Academics, SDM IMD, Mysuru 19-03-2022
2022 Workshop on “Photography and Digital Media 06-07-2022
2022 Exhibition on “RETAIL VISUAL MERCHANDISING” 29-07-2022
2022 Workshop on “ Visual Merchandising(Mannequin’s)” 10-08-2022
2022 Workshop on “Creative Design Thinking and Innovation” 17-08-2022
2022 Workshop on “ Advertising Agency and Digital Marketing” 02-09-2022
2022 A Talk on the topic “EBSCO” 07-09-2022
2022 Guest Lecture on Business Landscape & Entrepreneurship Opportunities 23-09-2022
2022 Guest Talk on the topic “E-Governance” 13-10-2022
2022 Webinar on “HRM Practises in Retail Sector” 04-11-2022
2022 Guest Lecture on “College to Corporate” 19-11-2022
2023 Special Lecture Series on G20 India’s Presidency-Mr. Ramaswamy Ambarish 13-04-2023
2023 Special Lecture Series on G20 India’s Presidency-Col. Ravi Shirahatti 18-04-2023
2023 Special Lecture Series on G20 India’s Presidency-Dr. Basavaraj R Shresta 20-04-2023
2023 Special Lecture Series on G20 India’s Presidency-Dr. Krishna Hombale 24-04-2023
Name Year of Ph.D. Awarded Years of Service No. of Publications Area of expertise
Dr Nagesh P 2007 24 64 Human Resource Management and Operations Mangement
Dr Swaroop Simha 2000 22 22 Marketing
Dr Sridevi Kulenur 2017 14 37 Human Resource Management
Dr Nalina K B 2012 21 34 Finanacial Management
Dr Aruna Adarsh 2019 19  18 Human Resource Management
Dr Anupama Sundar 2019 21 26 Marketing
Dr Sindu Bharath 2019 15 19 Human Resource Management
Dr Rakesh D 2017 13 32 Marketing
Name Year Supervisor University
Mr. Bharath 2020 Dr. Swaroop Simha JSS STU
Mr. Shahidhar 2020 Dr. Swaroop Simha JSS STU
Ms. Mahehswari B.P 2021 Dr. Sridevi Kulenur JSS STU
Mr. Ahuthosh Mishra 2020 Dr. Sridevi Kulenur JSS STU
Ms. Nandini  Murhty 2018 Dr. Sridevi Kulenur JSS STU
Ms Asiya 2020 Dr. Rakesh JSS STU
Mr. Darshith 2020 Dr. Rakesh JSS STU
Ms. Prathika Shetty 2020 Dr. Sindu Bharath JSS STU
Ms. Sujay . S 2023 Dr. Anupama Sundar JSS STU
Mr. Sudhkar Kulkarni 2020 Dr. P. Nagesh JSS STU
Mr. Sridhar 2020 Dr. P. Nagesh JSS STU
Mr. Harsha Kulenur 2020 Dr. P. Nagesh JSS STU
Mr. Abhilash 2021 Dr. Aruna JSS STU
Name Year Supervisor University
Dr.Nijaguna 2011 Dr.Swaroop Simha VTU
Dr.Uma Warrier 2012 Dr.P.Nagesh VTU
Dr.Yerriswamy 2015 Dr.P.Nagesh VTU
Dr.Subrata Das 2015 Dr.P.Nagesh VTU
Dr.Sridevi M Kulenur 2017 Dr.P.Nagesh VTU
Dr.Santhosh.M 2018 Dr.P.Nagesh VTU
Dr.Pradeep.M 2018 Dr.P.Nagesh VTU
Dr.Sindu Bharath 2018 Dr.P.Nagesh VTU
Dr.Rakesh.H.M 2018 Dr.Nalina K.B UOM
Dr.Anushree.M 2020 Dr.P.Nagesh JSS STU
Dr.Deepa.V 2022 Dr.Nalina K.B UOM
Dr.Aniruddha S Rao 2023 Dr.Savitha G Lakkol JSS STU
Dr.Kavyashree M.B 2023 Dr.Sridevi M Kulenur JSS STU
Dr.Pooja Priyadarshini Joshi.D 2023 Dr.P.Nagesh JSS STU
Dr.Yuvarajnath 2023 Dr.Praveen Kumar VTU
Dr.Padmashree.V 2023 Dr.Nalina K.B UOM
Dr.Tejus Sangameshwara 2023 Dr.P.Nagesh JSS STU
                            Total Number Of publication (2017-2023)
Journals Conferences Attended Book Chapters Conference organized
212 44 14 2
Particulars 2017-18 2018-19 2019-20 2020-21 2021-22
No of students 173 194 216 181 217
No of students placed 112 117 140 140 186
Higher studies 2 5 7 8 9