AIMA-ICRC’s Case Writing Competition on 30th & 31st March 2021 in Online Mode




We are delighted to inform you that AIMA (All India Management Association) India Case Research Centre with the support of AICTE has done a phenomenal task to train faculty across Indian B-Schools and University Departments in case method teaching and case writing.  AIMA has now sizable number of India Centric case studies developed and approved by our eminent board of advisors and uploaded on ICRC portal. Further to take this journey forward, AIMA-India Case Research Centre (ICRC) is pleased to announce the inaugural edition of their Case Writing Competition (ICRC-CWC)

The competition aims to encourage and promote the development of high quality India-focused teaching case material that feature the Indian ethos of managing a business. Please  CLICK HERE  for more details about AIMA-India Case Research Centre (ICRC).

The business world has changed significantly in the past few years, particularly during the pandemic. The Case Writing Competition aims to capture the changing industry trends, technological changes, digital economy, sustainability, survival and several other market requirements in the form of teaching cases.  AIMA has invited distinguished International and National speakers to share and motivate case authors to write cases in these areas by using best practices of case writing. Case authors are encouraged to develop case studies by using multimedia and innovative pedagogies. More than 25 International and National reviewers from leading business schools and universities from India and abroad have been invited to review the submitted cases. More 1500 delegates are expected to participated in this event. About 30 plus short-listed case studies to be presented. Case authors will be awarded cash prizes and recognized by the nation’s leading corporate executives.

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AICTE requests you to disseminate this information among all students and faculty members so that interested students/ faculty members may avail the benefit.